The Australian Brewery from North West Sydney just returned from a Craft Beer Road Show in China organised by government organisation Austrade. Hosted by Trade Commissioner Consul (Commercial) Brent Moore the trip was a resounding success. Along with other Australian breweries like Nail Brewing, Kaiju Beer and Temple Brewing the group held master classes and beer showcases in Guangzhou, Kunming, Shanghai and Beijing.
Marcello Colosimo, General Manager and founder of the Australian Brewery along with sales manager David Ward attended the tour and made strong relationships with local importers and distributors. They also had the opportunity to visit local bars already supporting Australian Craft Beer even on tap like “The Camel” in Shanghai.
“The trip was a great opportunity to network with other craft brewers looking at the market like Nail and Kaiju. Lots of valuable contacts and insights made and also a great chance to drink some of the local craft beer,” said Marcello Colosimo, the General Manager and Founder of Australian Brewery.
The Chinese market being such a large opportunity for Australian craft brewers, Australian Brewery will canvas its options over the coming months as it seeks to expand its fermentation capacity to cope with demand.
“There was strong interest in Australian craft beer among more than 300 trade visitors attended the roadshow across four Chinese cities. With the overwhelming majority of craft beer in China is consumed on premises, the relationships forged during the roadshow will key to getting beers like Australian Brewery on the menu in bars and restaurants over the next 12 months,” said Brent Moore.
The trip capped of an exciting period internationally for the Australian Brewery with its first container of beer arriving in California, USA in March.